Millennials are the largest group effecting all business now and in the future, the one thing all Millennials have in common is they were brought up in the Digital Age. If business more specifically Hospitality does not begin to adjust the way they think about what customers want and incorporate Digital Marketing into there marketing plans you will be left behind. What was once slow is now happening at the speed of light!
As a hotel manager and digital marketing professional, I pay close attention to Digital Marketing and Millennials. Together they will be a major impact on how and what hotels must do to compete. My blog includes any articles post by reputable professionals that searched while working and feel are important to the future hospitality marketing.
I believe the future is now so I am suggesting 3 action items that will help hotel managers appeal and market to a Millennial guest In the Digital Age.
As a hotel manager and sale professional my mission with this blog is to filter and bookmark articles I come across on digital technology, social, and marketing trends, hopefully, I have filtered well and you will enjoy and learn from them as well!
Who are Millennials?
How important is Mobile marketing?
Google and Bing Adwords
The Internet of things
The Impact of Video
8 Millennials' Traits You Should Know About Before You Hire Them
This is an article well worth reading on six ways to target Millennials, published in The Washington Post 06/17.
Hotel sales managers, looking for new insight on Millennials and how to reach them, I felt this was a very informative article and wanted to pass it on!
Spiegles Research Center at Northwestern U has published an article on how reviews affect your business and the financial impact. This article offers a downloadable study. http://spiegel.medill.northwestern.edu/
Hotel managers, this is a very concerning subject, and as a student of Big Data, I have an additional concern about there validity and sample sizes.
What information can be extracted from a picture of facebook?
Sales managers, this is only an introduction to the subject, could be positive or negative and well worth future investigation. I will post links here as I come across them.
Analytics software can provide a lions share of information about who is visiting our sites. The network segment is commonly overlooked
I have twice been able to obtain sales with nothing more than a simple ISP (network) report, for those of you who have websites outside the brands this information can be worth a great deal.
This article is a short summary of why you may want to consider your own website, not everyone needs or is prepare to have their own site hopefully this helps out.
Hotel owners and managers, the are many reasons why you should have your own site but start off as right as possible!
Digital Marketing is not a part-time thing, an experiment, and should not be done without a plan and a budget!
I have launched many campaigns, hundreds of hours reading and classroom and still feel overwhelmed at times. On the flip side, my confidence comes from doing and knowing the results of what I do. I wanted to share with you an older article posted in Boston Hospitality Review that breaks down budgets.