Millennials are the largest group effecting all business now and in the future, the one thing all Millennials have in common is they were brought up in the Digital Age. If business more specifically Hospitality does not begin to adjust the way they think about what customers want and incorporate Digital Marketing into there marketing plans you will be left behind. What was once slow is now happening at the speed of light!

As a hotel manager and digital marketing professional, I pay close attention to Digital Marketing and Millennials. Together they will be a major impact on how and what hotels must do to compete. My blog includes any articles post by reputable professionals that searched while working and feel are important to the future hospitality marketing.  

I believe the future is now so I am suggesting 3 action items that will help hotel managers appeal and market to a Millennial guest In the Digital Age.

  • Focus on staff: In the past hotels had a rigid description of who they are looking for to lead the sales. Today you have re-think the descriptions, today your staff must be creative, social and computer savvy. Education comes from many directions in the information age. Critical digital skills were most likely acquired online, one example is Google analytics is only available on Google and it is critical knowledge. I feel confident in saying your computer savvy creative social ready staff will outperform your cold callers!   
  • Learn Digital: Online there are many resources for professionals, for example, Northwestern University via Coursera offers a great online course on social marketing (#socialmediamarketing , @NUsocialmktg , Take a look.) Read articles from a digital marketing professional, not vendors trying to sell you a service. You do not need to know everything but in order to evaluate a good digital program or a future employee, you do need to know the difference between digital and magic.
  • Think Experience First: to Millennials, experiences matter more than anything, you only live once "#YOLO". this means business combined with leisure will be big business "BLeisure" in the hotel industry as well as digital perks. 

As a hotel manager and sale professional my mission with this blog is to filter and bookmark articles I come across on digital technology, social, and marketing trends, hopefully, I have filtered well and you will enjoy and learn from them as well!

Who are Millennials?

How important is Mobile marketing?

Google and Bing Adwords

The Internet of things

The Impact of Video

8 Millennials' Traits You Should Know About Before You Hire Them

Image by Washington Post

This is an article well worth reading on six ways to target Millennials, published in The Washington Post 06/17.

Hotel sales managers, looking for new insight on Millennials and how to reach them, I felt this was a very informative article and wanted to pass it on! 

Spiegles Research Center at Northwestern U has published an article on how reviews affect your business and the financial impact. This article offers a downloadable study. http://spiegel.medill.northwestern.edu/

Hotel managers, this is a very concerning subject, and as a student of Big Data, I have an additional concern about there validity and sample sizes. 

What information can be extracted from a picture of facebook?

Sales managers, this is only an introduction to the subject, could be positive or negative and well worth future investigation. I will post links here as I come across them. 

Analytics software can provide a lions share of information about who is visiting our sites. The network segment is commonly overlooked 

I have twice been able to obtain sales with nothing more than a simple ISP (network) report, for those of you who have websites outside the brands this information can be worth a great deal. 

Hotel Website

This article is a short summary of why you may want to consider your own website, not everyone needs or is prepare to have their own site hopefully this helps out.

Hotel owners and managers, the are many reasons why you should have your own site but start off as right as possible!

Digital Marketing is not a part-time thing, an experiment, and should not be done without a plan and a budget!

I have launched many campaigns, hundreds of hours reading and classroom and still feel overwhelmed at times. On the flip side, my confidence comes from doing and knowing the results of what I do. I wanted to share with you an older article posted in Boston Hospitality Review that breaks down budgets.

Came across this site searching for infographics, and wanted to share with others 

DOS , I like this a lot since it represents two explosive trends, infographics, and digital technology 

Your competition may be considering AI are you?  IBM Site 

Hotel Professional, AI is here now, Watson is a leader in the pack