Analytics software can provide a lions share of information about who is visiting our sites. The network segment is commonly overlooked 

I have twice been able to obtain sales with nothing more than a simple ISP (network) report, for those of you who have websites outside the brands this information can be worth a great deal. 

The network, is a listing of ISP'S but it also includes company servers. Over a weeks period if you see activity from a company server there is a chance that company is planning an event in your area. Just go to their site and see if any events in your area are published. In my career I have identified two such events that turned it into sales. this is a 5 minute routine, all you need is a website and analytics. Below is an actual report. (Three universities hitting the site might mean something is going on) Just a nice report!